Bob Mackowski Bob Mackowski

Behind the Lens: Finding Your Perfect Commercial Photographer Match

Whether it's for business branding, corporate events, or marketing campaigns, the right photographer can make all the difference in capturing moments that define your small business. However, with so many options available, selecting the perfect professional photographer can be a daunting task.

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Bob Mackowski Bob Mackowski

How to Boost Your TikTok Engagement

I've been doing a deep dive on TikTok for the past couple of weeks while considering creating content for the platform. I've been leaning toward not doing it because the prevailing advice is to post three days per day. This article offers more manageable contrarian advice: quality is more important than quantity.

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Bob Mackowski Bob Mackowski

Email Marketing: The Ultimate Guide

Yesterday, I finally added email marketing to the "What's Working Now" section in my Content Marketing: What's Working Now class. It probably should've been there all along. It's extremely beneficial.

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Bob Mackowski Bob Mackowski

Character Count 101

These post-length articles used to be more popular and more obsessed over but attention has shifted from length-of-post to quality-of-post. It's still an interesting read.

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Bob Mackowski Bob Mackowski

Leveraging Photos and Videos for School Marketing

Visual media has proven to be a highly effective marketing tool for schools looking to attract new students and families. Implementing quality photos and videos into promotional materials enables schools to improve brand visibility and increase prospective parent and student engagement.

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Bob Mackowski Bob Mackowski

How Google Perfected the Web

This outstanding article shines a light on search engine optimization practices that are sure to shock general readers. It's standard business practice as far as I'm concerned. There's nothing nefarious about SEO, it's just something that the general public doesn't know about.

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Bob Mackowski Bob Mackowski

Video Magic for Small Business

Here's my most recent blog article and I think it's a solid one. It's still 95% AI-written so I'm still not thrilled with the writing tone, but it has quality information that could maybe, just maybe, convince you to do some video marketing.

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Bob Mackowski Bob Mackowski

SEO vs PPC: Pros, Cons, and Differences

This title makes it sound like a duel where two concepts enter the octagon and only one will emerge victorious. In reality, both of these strategies can work at the same time to help your business.

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Bob Mackowski Bob Mackowski

Building Memories, Boosting Brands: Event Photography's Corporate Impact

From seminars and conferences to product launches and team-building retreats, these gatherings provide a platform for networking, knowledge-sharing, and brand promotion. To make the most of these occasions, hiring a professional event photographer is not just a luxury but a strategic necessity.

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Bob Mackowski Bob Mackowski

34 Predictions for Social Media Marketing in 2024

The prediction that I think is most interesting is buried in the middle: TikTok is testing a "Nearby" feed.  That would make it a lot more viable for local businesses.  This is something that I've been watching for a while.

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Bob Mackowski Bob Mackowski

My New AI-Driven Blog

Well now, would you look at this? After years of bad mouthing blogs, here I am launching a blog. Why would I do that?

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