Let's clear something up right away. A professional business video is not about looking like a Hollywood production. You don't need dramatic drone shots, cinematic music, or slow-motion footage of someone thoughtfully staring out a window.

The battle of the top three short-form video platforms.  Who comes out on top for engagement rate and comments per video?  There's a clear winner.

I recently introduced one of my consulting clients to the concept of batching.  Their mind was blown.  Yep, you can sit down and make multiple pieces of content and schedule them all at once!

Take a look at your website for a minute. Are your photos helping you get customers, or are they just filling empty space?

Lots of pros, myself included, push Reels heavily.  However, carousels are just as successful on Instagram as Reels.  This gave me some ideas for my own social.

YouTube is a powerful platform.  It could be an option for you if you're looking for business outside of just your immediate local area.

Take a look at your website for a minute. Are your photos helping you get customers, or are they just filling empty space?

I need to do a better job creating a true funnel for my business.  This article gets a little technical, as most Semrush articles do, but that's a good thing in this case as they give you step-by-step instructions.

The great thing about a content series that this article doesn't mention is that it always gives you something to post.  Instead of wondering where your next idea is coming from, you have it mostly laid out for you.

Let me guess. You need new photos or video for your business, but the idea of being in front of a camera makes you want to suddenly “circle back next quarter.”

You are not alone. Not even close.

You guys know that I love me some research.  This is good stuff.  Not only does it show what content types are most effective on a few of the primary platforms, but it also shows what marketers are actually sharing.  The research shows that these things are not lining up.

I'm a big proponent for small businesses crossposting their content onto multiple platforms.  Just make sure that the content is a good fit for the platform that you're posting on.

If your school’s marketing team has ever said, “We don’t have enough content,” congratulations, you’re normal. Private schools move fast. Events are constant. Admissions season never really ends. And yet, somehow, you’re expected to feed your website, social media, email campaigns, print materials, ads, and maybe even a few unexpected “Can we get a photo for this?” requests… all at once.

Are you able to connect with your video material?  Connect it to yourself and to the viewer?  Without that, nothing else matters.  Emotion is also a must.

There are subtle tweaks that you can make here and there to take your email success rates from average to outstanding.  For my SBC directors, you should start calling our classes "live events" instead of "webinars."

Let’s play a quick game.

Pull up your website. Don’t overthink it. Just look at it like a potential customer would.

Now ask yourself one simple question: “What do these photos say about my business?”

I recommend email marketing to business owners.  Then comes the question: Where do the email addresses come from?  This isn't an exhaustive list but it'll certainly get you started.

Buffer is one of my favorite tools and has one of my favorite blogs.  That's not why I'm sharing this.  Their openness and vulnerability have earned them raves from clients, and more importantly, dollars from new clients.  I'm not sharing this so that you can learn Buffer's backstory.  Rather, I want you to imagine your business doing the same thing and what that could do for you.

You finally did it. You booked your branding session, nailed your shoot, and now you’ve got a gorgeous gallery of photos and videos sitting in your inbox.

And then… nothing.

A fascinating read.  I'll warn you though, it's extremely research-heavy and very long.  My most shocking takeaway: Video, photo, text, and link posts all have the same median engagement on Facebook.  What this report didn't include, and what I'd like to see, is the reach associated with each of these post types.