16 Facebook Posting Tips to Increase Engagement
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
16 Facebook posting tips to increase engagement - Sprout Social
Most of these should sound familiar if you've taken my FB Algorithm or Content Marketing classes. One item that I need to do more: ask questions. That's #1 on the list for a good reason.
The 13 viral marketing laws - Marketing Ideas
Even though the title mentions going viral, that's not something that I recommend pursuing. Think of virality like a happy accident. Instead, use these tips to pursue visibility for your business without the unrealistic expectation of going viral.
Beginner’s Guide to Social Media Advertising: Which Platform to Choose + Costs of Each - Buffer
This article manages to be a beginner's guide and an in-depth guide at the same time. It's a bit long and technical but it's a must-read if you're considering paid ads.
What I Wish I’d Known Before Launching My Newsletter - Inbox Collective
"I wish I'd launched our first newsletter even faster." The more you wait, the longer it takes. It's ok to start small.
A 3-step copywriting formula that makes buyers take action - MarTech
This B2B-focused article takes a slightly different tack than I typically advise. That doesn't mean that it's wrong. It recommends focusing entirely on the benefits of your product/service and how they serve the buyer.
Target audience: How to find yours - HubSpot
An informative, foundational look at a small business fundamental: who your customer is. You have to know who your most likely customer is before you can market to them.
Navigating Entrepreneurial Mental Health: Insights from the Trenches - Founder Reports
My longtime followers know that I'm passionate about entrepreneurs' mental health. This article says that 87.7% of entrepreneurs struggle from a mental health issue. This goes beyond depression and anxiety to include issues such as burnout and high stress.
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