The Anatomy of a Great Hook
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
The Anatomy of a Great Hook: How to Grab (and Keep) Attention in 2025 - Buffer
It isn't enough to just have quality content. You need to hook them right away. I've been struggling with this in my video content. This article helped me brainstorm a few new ideas.
15 Ways To Boost Instagram Story Engagement - Mya Nichol/Social Media Today
Last week I booked a large client out of the blue because of posting a single behind-the-scenes Story. Yup, for real.
What to post on LinkedIn: 30 ideas plus examples - Hootsuite
Some of these are really obvious ("Post a video!") but there's some gold in them there ideas. Some of them are LinkedIn-specific but others can be repurposed to any platform.
How to Plan a Month of Content in an Hour - Planoly
The key word here is plan. It takes longer than an hour to create all of the content. Still, planning is an important stage of the content creation process. You don't want to make random posts and hope for the best.
17+ Marketing Strategies for Navigating Uncertainty - Content Marketing Institute
There are a lot of varying opinions in this article, but I think the biggest takeaway is something that I see too many businesses do when they hit a downturn: don't stop marketing altogether. Where will your next customers come from to get you out of that downturn?
The five steps of the consumer buying process: Explained - Product Marketing Alliance
A textbook look at the stages that happen when a consumer buys something. This is good for those who want a deeper understanding of marketing instead of just a surface-level overview.
Smiles Sell: Why Emotion in School Marketing Photos and Videos Actually Matters - Bob Mackowski/Open Aperture Photography
This is targeted at one of my photography niches, school marketers, but it applies to everybody. People connect with emotion in photos and videos.
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