What’s Working With Short-Form Video Right Now

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

What’s Working With Short-Form Video Right Now - Social Media Examiner
Not all of this advice is practical for your typical small business, such as posting a short video daily.  Still though, I'm sharing because it may have inspired a new video series for me.  Maybe it'll do the same for you.

How Often to Post on Social Media in 2026: A Data-Backed Guide - Buffer
I love Buffer's data-backed research.  Two places where I disagree from a practicality standpoint: 1) 1-2 FB posts per day.  2) 15-25 Pinterest pins per day.  Small businesses don't have time for that.

How to be competent vs fun on socials - Science Says
Speaking of publishers that I love, Science Says is another one of them.  I try to build credibility here on my newsletter but likability in my photo business.

Instagram algorithm tips for 2026: Everything you need to know - Hootsuite
This article really goes in depth.  It's a touch overwhelming, but if you're on Instagram, you need to know it.  It doesn't help that there are four algorithms to learn, not just one.

28 Digital Marketing Tools for Small Businesses (+ Budget-Friendly and Free Options) - Buffer
From this list, I use Buffer, Mailchimp, Google Search Console, Google Analytics, and Canva.  I've always wanted to use Moz but it's a bit expensive for me.

6 B2B Marketing Insights for 2026: Video Isn't Just Content; It's the Conversation - LinkedIn
Video works everywhere.  That includes on B2B hub LinkedIn.

The Unlikely Path That Built Our Coffee Brand - Shopify
Check out the power of visuals, both photos and design, in building this coffee company from the ground up.

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