How to Diagnose and Fix Google Maps Ranking Drops
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
How to Diagnose and Fix Google Maps Ranking Drops - Moz
It's brutal to drop in Google Business rankings. Trust me, my views got cut in half when I moved from New Bern, NC to Greenville, NC. I bet they go even lower once I update my location to where I just moved in Winterville, NC.
Email Marketing Strategy: What You Need to Know to Get Started - Mailchimp
This primer on email marketing is a must-read if you're just looking to get your newsletter and/or marketing campaign started. It's a lengthy, yet high-level, overview of an important subject for your small business marketing.
How to Create Scroll-stopping YouTube Thumbnails - Buffer
Starting a YouTube channel? Your videos had better have great thumbnails or you're not getting views.
Why You Are Not Getting Views on TikTok: 10 Reasons - NetInfluencer
Most people aren't familiar with the TikTok algorithm until they really get into posting, but by then it can be too late.
11 Biggest Google Ads Updates of 2025 - WordStream
I'm not an expert on Google Ads. They are. Read their article to keep up with the latest.
20 Ideas To Attract Customers To Your Store - Shopify
It isn't entirely digital marketing that brings attention to your brick-and-mortar store. Take a look at these tips to get more foot traffic.
I've read 100+ marketing books and only these 9 are worth your time - Marketing Ideas
I'm more of an article reader than a book reader (as evidenced by this newsletter). I've never read these books, although I've always wanted to read How to Win Friends and Influence People.
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