4 Marketing Takeaways From Taylor Swift

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

4 marketing takeaways from Taylor Swift - HubSpot
Excellent article featuring a unique look at marketing for small businesses.  These are tips that you can take, implement, and actively use.  I use #2, #3, and #4 in my photo business marketing, but don't sleep on #1 either.

A Simple Guide to Crossposting: How to Share Content Across Social Media the Right Way - Buffer
While you should, in theory, post unique content to each platform, small business owners don't have the time and effort for that nonsense.  Making the same post across your multiple platforms will save you a ton of time (and sanity).

Instagram Reel Ideas That Drive Results: Data-Backed Strategies for 2025 - Socialinsider
Here's what's working these days for Reels.  There's nothing too shocking in here, but we all need fresh content ideas, right?

Replying to Comments Boosts Engagement by 5-42% on These Major Platforms- Buffer
Shocking news.  (OK, not really.)  It's long been considered a best practice to reply to comments on all platforms.  Here's data to back it up.

Winning With Pinterest Ads: How to Increase Your B2C Sales - Social Media Examiner
Pinterest isn't the most popular platform out there, but that's why it's often overlooked.  It can be extremely effective, especially for visual businesses.

Email Marketing Audit Guide: Types of Audits + Tips - Shopify
I'm always preaching email marketing, but how do you know if it's effective for your business?

How Clarify Turned LinkedIn Into Their #1 Lead Machine - Foundation Marketing
Content creation on LinkedIn works for B2B businesses that do it right.  This will give you six steps to do it right.

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