How to Measure and Increase Social Media Engagement

Nov 12

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.

How to measure and increase social media engagement in 2025 - Hootsuite
Love this article. This hits on a lot of subjects that I talk about in my social media classes and much more. It's a must-read for anybody looking to grow their following on social. (That should be all of you.)

The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025. - Entrepreneur
Occasionally, I like to include a contrarian opinion that I think is interesting even though I disagree with it. I disagree that organic social is dead. It isn't. However, I do think there's merit to the push for paid ads.

Say who your product is NOT for - Science Says
People are 48% more likely to choose a product when it says who it's not for, rather than who it is for.

7 Email Marketing Techniques To Increase Open Rates - Chase Dimond/Social Media Today
We all need a better open rate, right? Email marketing is extremely effective. This will help you make it even more effective.

What Is a Good Facebook Engagement Rate? Data From 52 Million+ Posts - Buffer
Fascinating research that's new to me: Average engagement rate among small accounts is 8.8%. That's a very good number. That's going to cover most of the small local businesses on this list.

17 Threads Stats You Need to Know in 2025 (+ What They Mean for Your Strategy) - Buffer
I just had a question about Threads in one of my classes so I thought this article was timely. It's growing. In fact, it's almost surpassed Twitter/X in terms of usage.

15 Smart Ways to Actually Use Your Branding Photos - Bob Mackowski/Open Aperture Photography
Don't let your branding photos collect dust on a digital drive somewhere. Put them to work.

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Bob Mackowski