80+ Social Media Video Statistics

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

80+ Social media video statistics marketers need to know in 2026 - Sprout Social
Still on the fence about video marketing?  Check out this research and then get back to me.

How to Run Facebook Ads: 2026 Beginner's Guide - Buffer
I was just discussing Facebook ads with one of my counseling clients.  Make sure that you do a deep dive on the subject if you're going to handle them yourself.  It's easy to waste a lot of money through paid ads.

Building Email Communities: How to Grow a Raving Audience - Social Media Examiner
I'm fully on the email marketing bandwagon.  However, I still need to create a sequence of signup emails.  I'll get right to work on that... someday.

The Top Threads Features + How to Use Them - Buffer
Threads has my attention and it should be earning yours.  It's like Twitter without all of the hate speech.  I'm a user and I love what the algorithm surfaces for me.

13 SEO Tips to Boost Your Search Visibility - Semrush
Semrush's articles tend to be highly detailed and a touch overwhelming.  This one is no exception.  They also tend to be overly self-promotional.  This one is no exception.

Is the Advertising Pendulum Swinging Back? 2026 Could Be the Year Offline Marketing Reclaims Its Power - True Fit Marketing
I'm not saying dump your digital marketing.  I'm saying that it might be time to bring your offline marketing back into the fold.

Pre-Shoot Prep: How to Get the Most Out of Your Branding Session - Bob Mackowski/Open Aperture Photography
Your photographer can only work so much magic.  A little planning goes a long way.

———

Sign up for my business newsletter to receive this content in your inbox every other week!