Beginner’s Guide to Social Media Advertising
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
Beginner’s Guide to Social Media Advertising: Which Platform to Choose + Costs of Each - Buffer
This is an excellent primer on something that I don't cover much in this newsletter: paid advertising. Don't be afraid to spend money on advertising, just be careful. Dip your toe in cautiously and then scale when you're ready.
14 critical elements I think every website homepage should have - HubSpot
I agree that all of these items are critical to have on a website and that a lot of them belong on the homepage. Having all of them on there seems like it would be a bit overwhelming.
How to Get More Instagram Views: 10 Easy Tips for 2025 - Later
How-to Instagram articles are always popular on this newsletter. Here's another one for that crowd.
7 Strategies for Creating Epic Content That Converts - Semrush
This article is a lot more technical than the headline makes it sound. That might be a good thing. This dives into technical details instead of just skimming the surface.
The Complete Guide to Nonprofit Email Marketing - WildApricot
These tips apply to everybody, not just nonprofits. There are a lot of good tips in here for those just beginning their email marketing journey.
How to leverage nanoinfluencers to increase engagement and ROI - Sprout Social
I keep saying that small businesses need to participate in influencer marketing and I keep failing to lead the way. 🤦♂️ I've had a list of potential nanoinfluencer partners on my desk for a year.
How to Choose a Domain Name (12 Expert Tips for 2025) - Shopify
I wish I had seen a list like this when I was starting out. I'm not a fan of my domain but it's too late to change it now. This should help any beginners in the crowd with their first website.
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