The State of Visual Communication

Sep 16

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.

The state of visual communication - Canva
I don't usually include lengthy whitepapers but I thought this one was fascinating. Sections 1 & 2 are the ones that apply to you. Stat of the day: 91% believe visuals communicate better than text. Here's looking at you, photos and videos. 📸🎥👀

AI Is Taking Over Our Social Media Feeds, but Maybe Not How You Expect - CNET
AI should be the intern, not the decision maker. This is something that I've been hearing more and more in articles and podcasts. It makes sense to me, but I still see some experts preaching that AI is the end-all, be-all.

Move Over "Authentic AI," Real Beats Perfect in Content and Marketing - Content Marketing Institute
This article is similar to the one above but still different enough that I decided to feature both. In a social media feed where AI-generated content has become the norm, perhaps human-generated content is what will stand out.

13 Ways to Get More Views on YouTube in 2025 - Buffer
These tips are all super, but as the end of the article notes, "the only boring hack is to keep at it." It takes a loooooooong time to have success on YouTube, even following these 13 tips.

Instagram SEO: How to Optimize for Discoverability in 2025 - Later
Social platforms are moving away from hashtags and moving toward signals that appear in your photos, videos, and captions to aid in discoverability.

What Is A Good Instagram Engagement Rate? Data from 27 Million+ Instagram Posts - Buffer
This was reassuring to me to know that my reach is doing alright. Not great, but alright. However, my follower growth is terrible compared to the average.

What Even Is Branding Photography—And Why You Definitely Need It - Bob Mackowski/Open Aperture Photography
You need branding photos to communicate your brand to current and potential clients.

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Bob Mackowski