Social proof: How to use psychology in digital marketing

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Social proof: How to use psychology in digital marketing - Sprout Social
This is critical.  Share your testimonials if you have them.  Share your accolades if you have them.  Share your social proof.

YouTube Marketing: Ultimate Guide for Brands in 2025 - Later
Like I teach in my classes, YouTube can be an effective way to grow businesses looking for a national and international audience.  It's a lot of work though.  Trust me... I tried.

Best Time to Post on Social Media in 2025 by Day (All Platforms) - Later
This follows mostly what I've been teaching recently: weekdays in the morning.  However, I still maintain that the quality of content is more important than posting time.

10 Types of Question Headlines - The Creative Marketer
Questions can grab attention in your writing and draw interaction on social media.  Should you use them?

How to tell if writing is AI: The 6 elements of robot style - Hunting the Muse
I share this not so that you can spot AI writing in other people's articles, but so that you can spot it in your own and avoid it.  #4 is the most obvious one to me and I always remove it in my AI writing.

2025 Blogging Report: AI Use Explodes While Average Article Length Slides - Digital Information World/Orbit Media
You can use AI in your writing.  Most bloggers do.  Just pay attention to what's being written.

Event Photography Isn’t Just the Event: Here’s Everything You Don’t See - Bob Mackowski/Open Aperture Photography
Event photography is one of my specialties.  Trust me, it's a lot more than just showing up and joining the party.

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