What Makes a Newsletter Worth Opening?
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
What Makes a Newsletter Worth Opening? - ChiefMarketer/Beehiiv
One of the concerns that I hear from small business owners who are hesitant about email marketing is that nobody reads email. Not true. The data proves it.
From Article to Short-Form Video That Holds Attention - Search Engine Journal
This is something that I've been considering for myself. I write a monthly blog post that few people read. This would be one way to repurpose some of this content.
10 Social Media Best Practices For 2026 From Industry Experts - Socialinsider
All excellent tips. It's hard to pick one that stands above the rest, so you'll just have to read it to get the takeaways. 😂
Organic reach: What it is and how to improve it in 2026 - Sprout Social
There isn't a lot of news here if you're a longtime follower of this newsletter. Video is king.
TikTok Creative Made Simple for Small & Medium Businesses - TikTok
This PDF was created by TikTok and it's a bit of an ad to push you into using the platform. Still though, it has good educational content that you can learn from.
2026 Social Media Benchmarks - Social Media Today/Socialinsider
This is a nice infographic breakdown of a lengthy report, the full version of which can be read here. Engagement on TikTok is much higher than on any other platform, yet another checkmark in its favor.
How To Excel at SEO for Niche Markets - Shopify
This is something that I work on with my photo/video business. There are only so many commercial photographers in Winterville/Greenville, NC to compete with. Google Business and longtail keywords are the solution to make sure that I don't get lost in all of the wedding, portrait, and senior photographers.
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