We all need more leads, right?  #5 has been very successful for me in the past and I'm planning to do it again... if I can kick my introverted self into gear.

I listened to the podcast that went with this article and it inspired some unique ideas for me.  The best part is the share-worthy content section.  It got me thinking about some "controversial" on-topic subjects that go against the grain.

At Open Aperture Photography, we understand the power of a striking image. As small business owners or marketers, you're always looking to amplify your brand's presence. One surefire way to make a lasting impression is with a professional headshot that speaks volumes about you and your business. Today, we're diving into the dos and don'ts of getting that perfect shot.

The blog and social media writing programs are probably going to be most useful for my newsletter audience but it's Pictory that really grabbed my attention.  It's an AI video generator with a lot of use cases for only $19 per month.

Their research shows that photos draw more engagement than videos?  Really?  Are they talking about reels or feed videos?  That runs contrary to a lot of the other research that I see.

Choosing the right settings for your branding photography can elevate your business, offering a visual narrative that resonates with your audience. Let’s explore the different settings that can transform your brand imagery.

Need more leads?  Here are the tools to help you make that happen.  Some of these will be cost-prohibitive for small businesses but there are plenty of solid options in here.

There are a few here that I've heard of and a few that I haven't.  I've been on Threads for several months now and see the potential but I haven't seen growth there.  Substack has a lot of potential, especially for bloggers.

In the landscape of commercial real estate, the importance of a compelling visual presentation cannot be overstated. Potential clients often make first impressions online. However, some businesses may think a smartphone camera suffices for property photography. This misconception can lead to missed opportunities and hindered growth.

These tips are consistent with what I teach in my FB Algorithm class but from a slightly different perspective.  It's a good read if you haven't taken that class.

I've been recommending giveaways to some of my counseling clients and I've been toying with the idea myself.  They can be a good way to get attention for your social media feeds.  Quick note: I think these tips would also work well on Facebook.

Visuals are everything. They're not just worth a thousand words; they're worth thousands of likes, shares, and, most importantly, dollars.

This is a good, entry-level article.  I'm particularly big on #2.  You don't need to be on every platform, just the ones where your potential audience lives.

This publisher sourced quotes from several different photographers/videographers/media companies, including a quote from myself, on getting visuals for your business.  It's all must-read advice, hence the reason that it's leading off today's email.

Welcome to the digital age, where video content reigns supreme and small businesses have a golden opportunity to shine brighter than ever.

TikTok's engagement far surpasses other platforms.  It might be worth looking into, you know, if it exists in two months.  Meanwhile, like I teach in my Facebook class, you know, Facebook sucks.

Outstanding, highly detailed article.  Local SEO is critical for local businesses and it's how I get a chunk of my photography business.  The article is overly self-promotional but Semrush does have quality tools.

As a school marketer, you hold the key to attracting students and parents by crafting compelling narratives that resonate with your community.

This is an easy-to-understand eight-step system that's made even easier because it's broken down into an infographic.

Storytelling is so important and it's something that I stress in my content marketing courses.  It's also something that I need to improve on in my own marketing.