11 New Social Media Apps in 2025
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
11 new social media apps in 2025: what marketers need to know - Hootsuite
There are a few here that I've heard of and a few that I haven't. I've been on Threads for several months now and see the potential but I haven't seen growth there. Substack has a lot of potential, especially for bloggers.
23 Instagram demographics marketers need to know in 2025 - Hootsuite
Here's what you need to know: "16-34 year olds say Instagram is their favorite social media platform." If that's part of your target demographic, then you need to be there.
2025 LinkedIn Benchmarks - Socialinsider
I'm on a LinkedIn deep dive right now so I'm trying hard not to fill this email with LinkedIn articles. 😂 This one is interesting because it digs into the most successful types of posts on LinkedIn.
LinkedIn Groups: How to create and use groups for business growth - Sprout Social
OK, just one more LinkedIn article because I'm a little short on links this week. I didn't even know that LinkedIn had groups until I read this article.
What Is Evergreen Content? & How to Create It - Semrush
I'm a fan of evergreen content. In addition to everything that the article lists, it's also good for batching content. You don't have to worry about the information changing in the next couple of weeks.
Finding Influencers and Creators for Your Next Social Media Campaign: The Ultimate Guide - Later
I'm tentatively targeting a summer rollout of my influencer marketing plan for my business. I've already identified people and businesses that I want to work with, I'm just short on time for implementation. I'll keep you posted.
14 Digital Content Types You’re Probably Not Using Enough - Search Engine Journal
These concepts are way outside of the box for most small businesses. That's why I shared it. I don't know that they'll all be a fit for you, or even half of them, but it's worth reading to spark some ideas of your own.
———
Sign up for my business newsletter to receive this content in your inbox every other week!