Creating Share-Worthy Instagram Content That Outperforms

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Creating Share-Worthy Instagram Content That Outperforms - Social Media Examiner
I listened to the podcast that went with this article and it inspired some unique ideas for me.  The best part is the share-worthy content section.  It got me thinking about some "controversial" on-topic subjects that go against the grain.

How to run a marketing campaign on a tight budget  - HubSpot
Some of these tips are obvious (Use social media!), some are impractical (Go viral!) (As if it's that easy).  It's still a good read though and hopefully it'll spark an idea for you.

How to find your brand’s niche on social media - Sprout Social
As a friend of mine says, "The riches are in the niches."  Your local community can be a niche but dig even deeper.  Know your target audience like the back of your hand.

Brand Development: Tips for Developing Your Brand - Shopify
Developing a brand is all about giving personality to your business so that potential consumers will choose your business over your competitor's.

70 AI prompt examples for marketers to use in 2025 - HubSpot
I got really excited about this article based on the title.  The article itself is alright.  It could be useful for those who know they need to use ChatGPT and its brethren for marketing but aren't sure what to do next.

The state of social media in 2025: Data from Sprout’s latest pulse survey - Sprout Social
There isn't a ton of actionable advice here but I included it because it provides a good look at what drives people on social media.

4 Options On Where to Shoot Your Branding Photography Session - Bob Mackowski/Open Aperture Photography
I keep forgetting to share my own blog posts in this newsletter. 🤦‍♂️ This was May's post about branding photography and the options that you have on where to do your images.

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