30 Creative Lead Generation Ideas To Try
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
30 creative lead generation ideas to try - HubSpot
We all need more leads, right? #5 has been very successful for me in the past and I'm planning to do it again... if I can kick my introverted self into gear.
What Are Local Citations? How To Boost Local Search Visibility - Shopify
Most of these citations are accessible with time and effort. Totally worth it. I've done a solid job of this with my business but I really need to pick it up and run with it.
Digital adapters: How Gen X uses social media and why it matters to marketers- Sprout Social
A long read but a good read. There's some good strategy here but to me it felt like a little more of an inspirational article on dealing with Generation X rather than actionable advice.
Meta Advises Page Managers To Include Links in Post Comments - Social Media Today
I don't include much social media breaking news in this newsletter but I thought this one was important. Facebook is now advising users to put their links, if they have one, in the first post comment. I've typically recommended that they get put in the post's caption.
20 best B2B lead generation tools - HubSpot
This list might be over the head of a lot of my readers, but anybody with a B2B business should give this a look. Personally, I have my eye on Hotjar.
AI could slash video ad production costs — just as TV opens more doors for small businesses - The Current
I thought this was more interesting for the latter part of the title: TV becoming more accessible to small businesses. It'll be interesting to see what that system looks like when it rolls out.
The Dos and Don’ts of Getting a Professional Headshot: A Guide for Small Business Owners - Bob Mackowski/Open Aperture Photography
I finally taught ChatGPT to write like me. I feel like it did a good job for my June blog post. This one dives into headshots, one of the key services for my photography business.
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