Inside the Facebook Algorithm in 2025

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Inside the Facebook Algorithm in 2025: All the Updates You Need to Know - Buffer
These tips are consistent with what I teach in my FB Algorithm class but from a slightly different perspective.  It's a good read if you haven't taken that class.

How to optimize your video content strategy with Instagram Trial Reels - Sprout Social
I'm hearing good things from people online who are using Trial Reels.  I haven't tried them myself but it could be worth giving a shot.  Meta always loves boosting their latest features.

25 must-know Pinterest stats for marketers in 2025 - Sprout Social
Stat of the day: 85% of weekly users have made a purchase from Pinterest pins 😳

The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing - Orbit Media Studios
This is for deeper AI usage than prompting it to, "Write me a blog... and make it suck less this time."

7 ways to use ChatGPT's new image AI - Wonder Tools
I haven't recommended ChatGPT for image generation for quite a while now but that will probably change.  Their latest image tools have been released and the results are fantastic.

What Is User-Generated Content? How to Get and Use It - Semrush
UGC is valuable but it can be hard to come by.

Copywriting Friday: How to Persuade Skeptical People - Conversion Rate Experts
This one's a bit more of a writing deep dive than I'd typically go for.

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