How to Get More Followers on Facebook for Free

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

How to Get More Followers on Facebook for Free in 2025: 10 Tried-and-True Tactics - Buffer
Their research shows that photos draw more engagement than videos?  Really?  Are they talking about reels or feed videos?  That runs contrary to a lot of the other research that I see.

TikTok Algorithm Guide 2025: Everything We Know About How Videos Are Ranked - Buffer
The TikTok algorithm is notoriously amazing... and notoriously time-sucking.  It's also very nuanced.  Read this one immediately if you're pushing TikTok as one of your platforms.

The Best Time to Post on Social Media in 2025: Times for Every Major Platform - Buffer 
Buffer is on a roll with their third article this week!  Take a look at these charts which differ from platform-to-platform.  I typically teach that the best time to post on Facebook is 10 am-12 pm but this article is saying 5-7 am.

How To Avoid Penalties With TikTok Livestreams - Social Media Today
TikTok live has become a valuable way to pedal your products.  Make sure that you don't screw it up by getting penalized for something that you didn't know was against the unwritten rules.

Instagram Edits: Meta’s Video App Explained & Tips to Get Started - Later
I just used Edits for the first time the other day for a few basic edits.  It looks like it has a lot of potential and it's something that I'll be keeping an eye on.

Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence - Hubspot
This article is here for solopreneurs and people who strive to be the face of their brand.  That's me.  I'm a solopreneur and I'm the face of both my photo/video and my speaking businesses.

10 guidelines to make social media posts more accessible - Sprout Social
You can think of accessibility as a way to be inclusive or as a way to garner more sales.  Either way, it'll help your business.

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