TikTok vs Reels vs Shorts
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
TikTok vs. Reels vs. Shorts: 2026 Engagement Data - Socialinsider
The battle of the top three short-form video platforms. Who comes out on top for engagement rate and comments per video? There's a clear winner.
What boosting on Meta actually does, and how to finally prove it - Later
Their advice lines up with the recommendation that I typically give: You want to boost your successful posts.
Best AI content creation tools for 2026: Tested picks - Hoosuite
AI content is a huge timesaver, but beware, there's a growing backlash to AI content "slop."
How to Get More Followers on Instagram in 2026 (13 Tried & Tested Tactics) - Buffer
Another newsletter, another grow-on-Instagram article. 🙄 Sorry, there wasn't a lot that grabbed my attention these two weeks so you get another one of these articles. 😂
Looking Beyond the Numbers: How to Better Understand Your Marketing Analytics - True Fit Marketing
Your marketing data can point you in the right direction but it isn't the end-all. This gives examples of how the data can point in one direction when receipts point in the other.
Website development SEO: Best practices guide - HubSpot
This article gets pretty technical. I still found it interesting. You should read this if you built your own website and you're prioritizing SEO.
The Power of Storytelling: How to Craft Compelling Branding Videos - Bob Mackowski/Open Aperture Photography
Storytelling is the main feature of the branding videos that I create for clients. Not zooming drones. Not flashy graphics. Storytelling that connects people to your business.
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