How to Build a Signature Content Series

Jun 23

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.

How to build a signature content series that grows your audience - Later
The great thing about a content series that this article doesn't mention is that it always gives you something to post. Instead of wondering where your next idea is coming from, you have it mostly laid out for you.

Social media for small business growth: what works in 2026 - Sprout Social
This article jumps around a lot and isn't as comprehensive as the title makes it sound. It's still worth a look for my fellow small business owners.

The Best Social Media Scheduling Tools in 2026 (+ How to Find the Perfect Fit)- Buffer
There are a lot of good scheduling tool options out there. Of course, Buffer is biased and they're going to rank themselves first, but I'm a Buffer user and fan.

AI Tools for Marketing: Best AI Marketing Tools for Your Brand - Shopify
Another tools list, this time about AI programs. Yes, ChatGPT is on the list, but there are plenty more options to choose from.

How To Get Product Reviews To Boost Brand Trust - Shopify
This isn't just about product reviews; it also applies to services or anything else that you're selling. Testimonials are critical social proof for your business.

91 Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers - Content Marketing Institute
Looking to do marketing research beyond what I provide in this newsletter? Here you go.

How to Look Natural on Camera (Even If You Hate Being Photographed) - Bob Mackowski/Open Aperture Photography
I help my clients to get into the right headspace and physical space to make sure that they don't look awkward. I'm always having a conversation and making jokes to lighten the mood.

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Bob Mackowski