What Is a Lead Generation Funnel?
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
What is a lead generation funnel? And how to build one - Semrush
I need to do a better job creating a true funnel for my business. This article gets a little technical, as most Semrush articles do, but that's a good thing in this case as they give you step-by-step instructions.
Organic vs paid social media: Everything you need to know - Hootsuite
I teach organic social media and that's the primary use of social for my business. Paid social has its benefits too. Consider doing both.
Is it always “benefits over features”? - From Reads To Leads
You usually want to tout your product or service's benefits. That might not always be the case though, especially in a saturated market.
8 Behavioral Science Tactics To Convert More Customers - Content Marketing Institute
I found the idea of advertising your shortcomings particularly interesting. That's not something that I've ever considered.
Good SEO is good GEO - Think With Google
I'm always a little hesitant about following Google's advice on how to use Google. They teach what they want to exist, not what actually exists. That said, I agree with most of what this says. Most local small businesses don't need to worry about optimizing for AI search. The search engine optimization that's been around forever should get the job done.
How to rank in AI search results: Expert best practices - HubSpot
Alright, alright. You still want to learn more about optimizing for AI search? Here you go.
Behind the Lens: Finding Your Perfect Commercial Photographer Match - Bob Mackowski/Open Aperture Photography
Not all professional photographers are good photographers. You don't just need to find somebody that's good, you need to find one who fits your budget and one that you vibe with.
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