How Many Instagram Views Does Every Content Format Receive?
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
How Many Instagram Views Does Every Content Format Receive? - Socialinsider
Major news: Carousels and now outperforming reels. For the unaware, carousels are the posts where you swipe sideways on multiple photos. They've always performed well, but reels have typically performed better. Not anymore.
9 Psychology concepts for better marketing - Pierre's Content Guides
Personally, I'm a big proponent of number three, social proof. That's one of the reasons that I seek reviews: I place testimonials on both of my websites.
Google Business Profile Optimization: Improve Local Ranking
Reference - Shopify
This is a nice, basic overview of GBP. If you don't have one yet, you need to have one now.
Instagram Stories: The Complete Guide to Using Stories to Boost Engagement + Reach - Buffer
Another nice, basic overview. This one's about Instagram Stories, a feature that I recommend using for all of the reasons it identifies. This article also applies to Facebook Stories.
Here are the most popular AI video tools that are actually worth your time - HubSpot
Video is one facet of AI that I haven't tested out yet. This is something that I'd like to see tested out on the local level.
10 storytelling tips from 10 years at Disney - Link In Bio
Storytelling is a great way to connect with people, though doing it well is a bit advanced. I used to do this when I focused on wedding photography. Now that I focus on business photography, it feels even harder to do B2B stories that people care about.
Why Storytelling in Branded Video Marketing Matters (Like, A Lot) - Bob Mackowski/Open Aperture Photography
I like this one a lot. I recently made a social post about how I used to feel that my video marketing production was a weakness because it didn't have crazy graphics, zooming drones, etc. Now I consider it a strength because of the way that I'm able to tell stories via video.
———
Sign up for my business newsletter to receive this content in your inbox every other week!