The Art & Science of Video Storytelling
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
The Art & Science of Video Storytelling - LinkedIn
Anybody who's come to one of my classes knows how much I love research and data. This research is fantastic. LinkedIn analyzed thousands of video ads on their platform to determine what encouraged people to keep watching. While this applies directly to B2B businesses, much of this info is also applicable to B2C businesses. Read the executive summary on page four at the very least.
Data Shows Best Content Format on Social Platforms in 2025: Millions of Posts Analyzed - Buffer
Hey look, more research! This one had a few surprises in it. (TikTok photos almost as popular as videos? What!?)
How to get more views on TikTok (even with no followers) - Sprout Social
Yes, TikTok is still a thing. The potential ban deadline has been extended a few times now. Anyway, here are some core tips on creating videos for TikTok.
Landing on Success: Optimize landing pages for online lead generation - Professional Photographer
This comes from a site specific to my niche (photography) but it applies to everybody. Landing pages are different from your homepage and they could be the key to converting more of your website visitors into leads.
What Are Local Citations? How To Boost Local Search Visibility - Shopify
I just worked on this for my business two or three weeks ago. It's easy to do, it just takes time and patience.
10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy - Punchline Conversion Copywriting
I always try to write in an approachable, personal way. Such as the parentheticals in my CTA section. Or these sentence fragments. But that's not a natural fit for everybody. That's why this article is here.
Culture-Jacking: How B2B Marketers Can Own Meme-Worthy Moments - Content Marketing Institute
I'm not a big fan of using memes in small business marketing. They're frequently unsuccessful. However, if you possess the right type of internet humor, then fire away.
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