How to Grow and Monetize a YouTube Channel

Jul 21

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.

How to Grow and Monetize a YouTube Channel (Even If You’re Starting Late) - Social Media Examiner
YouTube is a powerful platform. It could be an option for you if you're looking for business outside of just your immediate local area.

How Top Marketers Write AI Prompts That Produce Better Responses - Content Marketing Institute
Generative AI should be used for more than writing your next Facebook post. Here are a bunch of smart people talking about how they prompt AI.

“Made with AI” gets lower engagement - Science Says
I'm curious if people feel this way about my blog posts. I include a blurb at the end of each one that says it was written by AI and edited by me.

FREE! The email subject line rules that don’t hold up! - MarTech
I always love some good, fresh research. This one is on email subject lines.

Why Awareness-Driven Social Media Matters More Now Than Ever Before - True Fit Marketing
I agree with most of this. However, you do need to include calls to action in your social media posts. You still have to ask for the sale occasionally.

What is Substack? How it works in 2026 - Hootsuite
Substack could be an option for your email marketing and blogging needs. I've toyed with the idea of turning this email into a Substack blog but decided that it isn't the right time for me.

Why Your Competitors Look More Established Than You (And How to Fix It) - Bob Mackowski/Open Aperture Photography
A quality, consistent visual library will go a long way toward making you look like you're established..

———

Bob Mackowski