How to Grow on Instagram Without Reels

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

How to Grow on Instagram Without Reels - Social Media Examiner
Lots of pros, myself included, push Reels heavily.  However, carousels are just as successful on Instagram as Reels.  This gave me some ideas for my own social.

If you paid me $10,000 to make your brand funny, here's what I'd do 💰 - Marketing Ideas
The science of being funny is something that interests me.  Apply humor to your small business and it becomes powerful.

AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited - Search Engine Journal
Very interesting.  I haven't seen this myself yet.  My biggest takeaway: "That means there’s a real window, probably 12 to 18 months, to establish yourself as a go-to citation source before your competitors figure out what’s happening."

5 tips for building an effective brand presence on TikTok - Social Media Today
Building on TikTok from the ground up?  Research what's working elsewhere and invest your time there.

The biggest screen wants the smallest budgets - The Current
This bears watching.  A couple of different tech initiatives are looking to make it easier for small businesses with limited budgets like ours to advertise on TV.

Social media is becoming less social - Social Media Today
Also bears watching.  I'm not sure what to make of it yet.  This could either present an opportunity or a hurdle for social media marketing.

Crafting Compelling Marketing Narratives with Product Photos - Bob Mackowski/Open Aperture Photography
If you're selling products, you need product photos for your website, social, ads, and more.

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