Social Media Posting Frequency vs Engagement

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Social Media Posting Frequency vs Engagement: What Content to Prioritize in Your Strategy? - Socialinsider
You guys know that I love me some research.  This is good stuff.  Not only does it show what content types are most effective on a few of the primary platforms, but it also shows what marketers are actually sharing.  The research shows that these things are not lining up.

When Google Maps Rankings Stop Growing - SEOPressor
This article not only tells you that you need to use Google Business/Google Maps, but it also gives you specific steps on how to resolve problems.

How To Get 55% Open Rates Like Top Newsletters - Beehiiv
Beehiiv is a good option for newsletters that I haven't been recommending much so far.  This article shows some interesting samples in addition to the best practice tips.

Instagram SEO: How to optimize for discoverability in 2026 - Later
We all want to be found on Instagram.  Here's how to get found.

How to Adjust Your Content for LinkedIn’s New Feed Algorithm - Social Media Examiner
Step 1: Choose a narrow niche.  Step 2: Post about it relentlessly.

Why the Line Between B2B and B2C Marketing Is Disappearing - Digital Marketing Institute
Business-to-business (B2B) marketers like myself could stand to learn from our business-to-consumer (B2C) brethren.

Creative Ways Business Owners Can Leverage Headshots - Bob Mackowski/Open Aperture Photography
Headshots do more than just go on your LinkedIn page.  Put them on your website.  Put them on your business cards.  Plus several more options.

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