How to Crosspost on Social Media
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
How to Crosspost on Social Media: A Step-by-Step Guide for 2026 - Buffer
I'm a big proponent for small businesses crossposting their content onto multiple platforms. Just make sure that the content is a good fit for the platform that you're posting on.
Facebook ads targeting: The complete guide for 2026 - Hootsuite
I recommend that you do a deep dive on Facebook ads if that's something that you choose to run on your own. Here's a good start for that deep dive.
How to get more views on TikTok: Master signals to win loyal followers - Sprout Social
Here are the keys to the TikTok kingdom. You now have the power of algorithm mastery after reading this article.
LinkedIn's Algorithm Changed: What B2B Marketers Must Do Now - Content Marketing Institute
Can we all just agree that algorithm changes are the worst? Ugh. Just when you think you know how to create for a platform, this happens...
YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views - Social Media Examiner
YouTube Shorts are powerful for people already using YouTube. This talks about curiosity loops specifically on YouTube but I don't see why you can't use it in other places too.
11 ways to use AI for SEO (+best practices & challenges) - Semrush
This is a technical article about a technical subject, as Semrush articles tend to be. The best part of it is that they provide the prompts needed to complete the tasks.
Click, Connect, Convert: The Influence of Branding Photos on Small Business Growth - Bob Mackowski/Open Aperture Photography
Branding photos should dot your small business marketing everywhere from social to your website to your print materials.
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