Creating Short-Form Videos People Won’t Skip
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
The Science of Attention: Creating Short-Form Videos People Won’t Skip - Social Media Examiner
Are you able to connect with your video material? Connect it to yourself and to the viewer? Without that, nothing else matters. Emotion is also a must.
Local SEO Tips: 7 Tactics To Rank Higher - Shopify
Most of this article focuses on Google Business Profile, a critical element in local search.
The Power of Behind-the-Scenes Content in Your Social Strategy - Planoly
I'm constantly using BTS content in my marketing. The goal is to add personality and authenticity.
How to Use Pinterest in 2026: A Beginner's Guide for Creators + Businesses - Buffer
Pinterest is a powerful platform for driving traffic and sales, especially if your business falls within certain niches.
24 Free Instagram Tools to Help Grow Your Account in 2026 - Buffer
My email audience always seems to love articles on Instagram. This one's for you IG lovers.
27 Great Content Writing Examples, Tips, and Tools - Content Marketing Institute
Congrats on becoming a writer! Wait... you didn't sign up for that? Sure you did. Now that you're a marketer, you need to know how to write.
Video Magic for Small Business: 7 Types to Boost Your Branding - Bob Mackowski/Open Aperture Photography
Have you heard me mention that you need to be using video for your small business marketing? No? Well then let me tell you, you need to be using video for your small business marketing.
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