What’s Actually Working in Email Right Now
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
What’s Actually Working in Email Right Now Based on Billions of Sends - Content Marketing Institute
There are subtle tweaks that you can make here and there to take your email success rates from average to outstanding. For my SBC directors, you should start calling our classes "live events" instead of "webinars."
WhatsApp marketing for small business: Strategies that work - Sprout Social
This is the first time that I've seen an article specifically about WhatsApp marketing for small businesses. I'm not sure if it's the right fit for me but it definitely has my attention.
Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing - Social Media Examiner
As the first word of the title says, this is an advanced concept. I had a tough time fully following along with the related podcast. If you and I can wrap our heads around it, the potential for business growth here is enormous.
Why ‘more content’ isn’t the answer (and what to do instead) - Ambleglow
This is one of the core tenets of my content marketing and Facebook classes. Quality > Quantity.
Brand Voice Playbook: How to Define, Document, and Maintain a Consistent Voice - Brand Vision
Your brand's voice can be difficult to define, yet it's easy to spot for consumers when done correctly.
How To Create Remarkable Content, Even in Highly Regulated Industries - Content Marketing Institute
Occasionally, I get questions about creating content for industries with a lot of bureaucratic red tape. I never quite know what to recommend because each of these industries has different limitations. Here are some answers for that crowd.
What Your Website Photos Are Secretly Saying About Your Business - Bob Mackowski/Open Aperture Photography
The photos on your website do a whole lot more than fill space. They communicate with the person viewing them. Do you like what they're saying?
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