Creating a Video Series
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
Creating a Video Series: Why Your Business Needs One - Social Media Examiner
Series make for a great way to create content. It gets your audience following along and takes some of the guesswork out of what to post next.
4 community-led marketing examples to inspire your strategy - HeyOrca
Involving your followers, aka your community, in your marketing is a fantastic option for drawing interaction with your business.
Email Open Rate Guide: How To Boost Email Opens - Shopify
Email open rate is an imperfect measurement but it's also an easy one to judge. Your marketing emails can't make sales if nobody opens them.
'Bad Art Is Better Than AI Slop': Small Businesses Say No to AI, Turn to Messy Hand-Made Signs - International Business Times
This is a bit of a trend, which I typically avoid in my newsletters, but it touches on a larger point. There's a growing backlash to AI content.
What Are Claude and ChatGPT Skills? A No-Code Guide. - Planoly
I need to take a closer look at using skills for my business. I've been using ChatGPT heavily in the past couple of weeks and I bet these would help a lot.
Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better - Search Engine Journal
I swear that Google Ads somehow gets more complicated by the day. It's been a few years since I've used them, but they can be valuable... if used efficiently.
What to Expect When You Invest in Professional Video for Your Business - Bob Mackowski/Open Aperture Photography
There should be different expectations between photo and video projects. For example, video projects are more time-intensive.
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