Character Count 101

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Social Media and the Interwebs

Character Count 101: Ideal Length for Instagram, Facebook, X, & LinkedIn Posts - HubSpot
These post-length articles used to be more popular and more obsessed over but attention has shifted from length-of-post to quality-of-post.  It's still an interesting read.

How to create a social media style guide: 10 things to include - Sprout Social
A style guide creates consistency.  Consistency creates a brand.

The 10 Best Link in Bio Tools in 2024 - Later
I reeeeeeally need to update my Linktree.  It still shows a signup for an old event... from 2021. 😬

Apple’s 8 secrets about landing page copywriting. - Brief-er
I love the first tip, smart hook sentences are a must.  These are going to be your page titles.  They need to be catchy and grab attention.

A 24-Point Content Marketing Checklist for 2024  - Novum/MarketingProfs
This is a long infographic but try not to let it intimidate you.

Google tests new Nearby Events and Deals feature in SERPS for local businesses - Search Engine Land
It's worth keeping an eye on this.  I suspect, but don't know for sure, that this content is coming from the business updates on Google Business Profile.

Other Stuff

Leveraging Photos and Videos for School Marketing - Bob Mackowski/Open Aperture Photography
This is targeted at one of my niches, school marketing, so I'm not sure how much a general audience will take from it, but I wanted to share anyway.