Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
Building trust through social media: 5 ways to earn it - Sprout Social
Trust is hard to build online and it's only getting harder. Use these tips to make sure that your business is one of the few trusted voices.
YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers - Social Media Examiner
Retention is a big deal on all platforms if you want to get your videos seen.
Best Time to Post on Facebook — New Data from 14M Posts - Buffer
This is pretty steady as compared to what I teach in my classes, though it did surprise me to see how far Monday lags behind the peak days.
The 9 Best AI Image Generators for Social Media in 2026 - Buffer
A year or two ago, I was a proponent of AI images for small businesses. A lot has changed since then. There's a huge backlash to generative AI right now and you don't want that to be the face of your business. I still think it has a lot of potential, but I'd wait for public sentiment to shift.
17 SEO myths that turn bad advice into busywork - Search Engine Watch
There are a lot of myths that float around about any marketing subject. These are some of the SEO myths that are out there.
How Much Does Direct Mail Cost in 2026? Per-Piece Pricing, Postage Rates, and Real Campaign Budgets - Mail Processing Associates
Considering something a bit different? Just because I teach exclusively digital marketing doesn't mean that's the only answer to market your business.
How Food Photography Can Elevate Your Restaurant or Food Truck - Bob Mackowski/Open Aperture Photography
Nobody is going to order your food if it looks bad in the photo.
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