Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
17 of the Hottest Alternative Social Media Platforms + Free Strategy Guide - Digital Marketing Institute
Hey, I know what you need: More platforms! 😂 Seriously though, I've tried a few of these apps with mixed reviews. I'm bullish on Threads and Substack, not so much on some of the others like Vero.
Social Media Reach Has a 14% YoY Decrease on Instagram - Socialinsider
This digs into data on Facebook and Instagram post reach. Neither are, shall we say, inspiring...
How to Use Substack - Buffer
I'm actively considering starting a blog on Substack. If you're the writing-type, this is worth paying attention to.
How Do You Adapt One Post for Instagram, TikTok, Facebook and Pinterest Without Redoing It Four Times? - Planoly
I have mixed feelings on this article. On the one hand, they're absolutely right. You should optimize each post for each platform. On the other hand, how many small business owners have time for that?
Meta Ad Prices and Social Media Burnout Keep Rising. Here Are 3 Smarter Ways to Reach Consumers. - Entrepreneur
This is my first time seeing the stats that they cite. Very interesting. The rest of the article is less interesting but I'd say it's still worth a look.
Ultimate SEO checklist: 43 tips to optimize your website - Semrush
Loooooooong read. Highly technical. Great read if you're handling your own search engine optimization.
Boosting Future Events with Professional Event Photos - Bob Mackowski/Open Aperture Photography
If you're putting on an event, you should have a professional event photographer for several reasons.
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