School Marketing
School marketing needs visual content. Your current and future parents are craving photos and videos of your school. Give them what they want.
Consider these statistics:
89% of video marketers say video gives them a good return on investment
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video
65% of people remember information if it’s paired with a relevant image (only 10% remember without photos)
92% of marketers believe that visual content is essential to their marketing
School Marketing Photography Samples
Marketing Photo/Video Usage Samples
Websites
Social Media
Flyers/Brochures
TV/Movie Theater Ad
Donor Reports
Testimonial Video
Graphics
School Gala Promo Video
Banners
Billboards
School Marketing Videography Samples
About Videos
St. Egbert School
If you only create one video, it should be an About video featured on your homepage. This sample showcases the outstanding word of mouth that St. Egbert receives by focusing on the passion of the school’s parents.
Testimonial Videos
St. Mary School
If written testimonials are powerful, then video testimonials from real parents are golden. This video focuses on one standalone soundbite from a single parent relaying his children’s experience at St. Mary.
Advertising Videos
Infant of Prague School
Videos can be used for straightforward advertising, whether that’s in new methods like social media ads or traditional like TV ads. This video was played on local cable TV to help grow enrollment at the school.
Tour Videos
St. Ann School
It isn’t practical for all of your prospective parents to come to your school for an in-person tour. Welcome them to your campus via a creative video.
Content Marketing Videos
Infant of Prague School
Staying top-of-mind with your audience is important. Creating social media videos will help you consistently do that. This is one video from a six video series that dispels the myths of going to Catholic schools.
Do you have additional questions about school marketing? Are you ready to schedule a shoot? Either way, contact Bob and he’ll help you!
Contact Page - bob@openapphoto.com - (252)571-8100