SEO vs PPC: Pros, Cons, and Differences

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Social Media and the Interwebs

SEO vs. PPC: Pros, Cons & Differences - Search Engine Journal
This title makes it sound like a duel where two concepts enter the octagon and only one will emerge victorious.  In reality, both of these strategies can work at the same time to help your business.

SEO - Search Engine Optimization - How you rank on Google
PPC - Pay-Per-Click - Paid ads on Google

How to use AI writing prompts to get the best out of your AI tools - Sprout Social
I've gotten decent at my prompts but I'm still struggling with having my AI blogs capture my laid-back tone.  I tried to tell it to write in a "laid-back tone" and it came out sounding like a cross between a surfer and a frat bro. 😂

How I Went Viral on X (Formerly Twitter): An In-Depth Analysis - Buffer
This is an interesting deep dive into X/Twitter.  I'm still not going to use X/Twitter, but at least the article is interesting for those who do.

A 6-point framework for maximizing influencer marketing ROI - Sprout Social
I continue to be bullish on influencer marketing.  Small businesses continue to not do it.

Threads is rolling out its hashtags without the hash symbol globally - TechCrunch
In my last email, I mentioned that I was testing out Threads.  Test over.  It's supposedly good for building community but I never found my tribe.  I'm out.

Other Stuff

Millennial Cringe: What it is, who's talking about it, and what it tells marketers- Meltwater
I have a Gen Z bonus daughter and a Gen Alpha daughter.  I'm very cringe-worthy. 😭

Do you have a work ‘love language’? And can embracing it increase your job satisfaction? - Stylist
This article primarily talks about dealing with an employer but I read it through the lens of embracing your employees' love languages.  Doing this can help you maintain more satisfied employees.