Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
How the Instagram Algorithm Works: Your Up-to-Date 2026 Guide - Buffer
Ugh. There are four different algorithms for four different features. At least they all center around the same concepts: watch time, likes, and sends.
19 Practical Content Templates to Improve Your Marketing - Shopify
These templates are a high-level overview rather than specific social media post templates. Think of them like policy and procedure templates for social media, PR, and photo/video shoots.
What is inbound marketing? How it works, benefits and strategy stages - Sprout Social
This is another high-level article. It delves into the concept of inbound marketing, what it means, and how to do it.
Social media tasks: A daily, weekly, and monthly checklist for teams - Hootsuite
Social media takes more strategy than just sitting down and wondering what to write about today. Keep this scheduling in mind and it'll help you be more prepared.
5 community-led marketing strategies to build stronger communities - HeyOrca!
Interesting quote from the article: "We got really good at reaching people. Did we forget how to connect with them?”
Social media image sizes for all networks - Hootsuite
Sharing this primarily to say that I don't feel that you need to worry about it. There are some people who swear by posting specific pixel counts on their social media photos. In my observation, the platforms will resize them however they need to be.
The Hidden Cost of Not Having a Visual Content Library - Bob Mackowski/Open Aperture Photography
You need photos and videos for your business. Being prepared with a content library can make you ready to make that next photo or video post.
———
Sign up for my business newsletter to receive this content in your inbox every other week!