The Influence of Branding Photos on Small Business
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
Click, Connect, Convert: The Influence of Branding Photos on Small Business Growth - Bob Mackowski/Open Aperture Photography
This might be my favorite post yet from my blog. Photos are critical for your business branding. (It's almost like I teach that in all of my classes...)
TikTok SEO: The Ultimate Guide - Backlinko
Holy crap, this is thorough! What an outstanding article. If you're using TikTok, or even considering it, this is a must-read. Warning: It's very long and will require a time investment to read. (I view that as a good thing.)
Instagram statistics you need to know for 2024 - Sprout Social
I love these stats and research articles. They inform a lot of the recommendations that I give in my classes. My biggest takeaway: Reels aren't dominating as much as they were but they continue to be the best type of IG content.
With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Months - Entrepreneur
It's refreshing to see a development that makes successful content last longer. The new "suggested posts" feature feels like something straight from TikTok.
7 Steps to Mastering Social Media Management - Angie Gensler
This article is relatively straightforward but it's nice to see all of these steps put together for somebody that's just starting to plan their content seriously.
Companies Are Spending $21.2 Billion on Corporate Swag — Only For It to End Up in the Donation Pile. Here's What You Need to Do to Stand Out. - Entrepreneur
Here's a very different type of article for my newsletter. This one stood out to me because I don't often see articles on promo swag. I was hoping it would spark an epiphany for me. It didn't, but it did get my brain working.
How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert) - Buffer
I don't think this is the right article for my traditional following (small business marketers), but I thought it was interesting so I'll include it as my last article. Do we have any monetized content creators in the audience?