Create a Marketing Campaign That Drives Results

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Create a Marketing Campaign That Drives Results - Semrush
"A marketing campaign is a set of carefully planned activities with a clear goal, such as product promotion, audience education, or brand awareness."  Notice how it doesn't say anything about posting random stuff on social media until somebody pays attention?

Best Free Video Editing Software: Top 14 for 2024 - Hootsuite
They have iMovie listed as #1 and it used to be a favorite of mine too.  Unfortunately, they seem to have taken away the ability to lay one video clip over another (aka b-roll).

While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral - Business Insider
I like the personal storytelling behind this article.  I dislike the fact that everybody is recommending quantity posts.  It's like throwing crap against the wall to see what sticks.

How to conduct a TikTok audit in 6 steps - Sprout Social
It's a good idea to conduct sporadic audits on all of your content.  When I was doing full-time marketing work, I did a monthly audit of each platform.

Get ready: Generative AI is already transforming SEO marketing efforts - Marketing Brew
Large marketing companies are using generative AI to aid their clients' SEO and drive traffic to their sites.  You can too.

How to Create a Social Media Marketing Strategy in 9 Easy Steps - Hootsuite
Easy steps?  Nothing in social media is easy.  Creating your own social media marketing strategy is hard, even with an article like this to guide you.

Creative Ways Business Owners Can Leverage Headshots - Bob Mackowski/Open Aperture Photography
There are a lot of different ways to utilize your headshot.  It turns out that it isn't just for your LinkedIn profile.