How to Build an Email List: Tips & Best Practices
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
How to Build an Email List: Tips & Best Practices - MailChimp
I recommend email marketing to business owners. Then comes the question: Where do the email addresses come from? This isn't an exhaustive list but it'll certainly get you started.
25 Common Social Media Marketing Mistakes to Avoid - Marketer Magazine
I'm quoted in this one! I think that this is the third time that I've been quoted by Marketer Magazine. I talk about one of my common class topics, photos vs graphics.
What Drives Customers in 2026? - Two Squares
I got another (brief) quote featured! This one comes from Two Squares. They asked 77 business owners/executives, one of which was me, about what's working right now in marketing. I had thoughts. They liked them. They quoted me.
Why You Should Be Using SMS to Amplify Your Email Strategy - Inbox Collective
I've never experimented with this but it makes a lot of sense. You can also do SMS through platforms like MailChimp instead of just picking up your phone and typing.
TikTok for small business: How to scale your strategy and drive ROI - Sprout Social
TikTok is an outstanding platform for directly driving sales... if you have the right product to sell. Take a look at this before committing to the platform.
12 SEO Techniques to Boost Your Visibility and Traffic - Semrush
SEO (Search Engine Optimization) is a highly technical pursuit but it's absolutely one worth pursuing. Want free web traffic? Here you go.
Building Memories, Boosting Brands: Event Photography's Corporate Impact - Bob Mackowski/Open Aperture Photography
Hosting an upcoming event? Hiring a professional photographer to cover it should be part of the plan.
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