34 Predictions for Social Media Marketing in 2024

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Social Media and the Interwebs

34 Predictions for Social Media Marketing in 2024 - Social Media Today
The prediction that I think is most interesting is buried in the middle: TikTok is testing a "Nearby" feed.  That would make it a lot more viable for local businesses.  This is something that I've been watching for a while.

11 Places to Find Scroll-Stopping Instagram Templates for Your Posts, Stories, and Reels - Buffer
Canva is the go-to choice here but there are other options out there.

The Beginner's Guide to LinkedIn Marketing & Networking - HubSpot
Take a deep dive on LinkedIn, put it into action, and then let me know if you have success.

Optimizing for TikTok Search: How to Reach a Larger Audience - Social Media Examiner
Search is critical on TikTok.  Get there.

New Report Shows More Users Are Spending Money on TikTok - Social Media Today
Has anybody tried selling through TikTok?  Instagram is a good place for commerce and TikTok is trying to move into that space as well.

First-Gen Social Media Users Have Nowhere to Go - Wired
This article is fairly one-sided and I'm not sure if I agree with it.  Still, I thought it was interesting.  I included it here so that you could see a portion of the conversation that's currently surrounding social media.

Other Stuff

The Impact Of Mental Health On Business Owners - Forbes
Let's delve into a topic that I'm passionate about: mental health for small business owners.  Crazy amounts of stress are something that we all face and entrepreneurs are already prone to mental health difficulties.